No Agency. No Markups. Just Paid Social.
Borderless Growth Marketing is a fractional paid social consultancy built for brands that are ready to grow, agencies that need senior support without adding headcount, and small businesses that are tired of wasting money on ads that don't convert.
I'm Sophia Waldron, a paid social strategist with 5.5+ years of experience managing $55M+ in ad spend across Meta, TikTok, and beyond. My work has been featured in Meta & TikTok case studies, recognized at Cannes Film Festival, and published in partnership with leading paid media organizations. I've run campaigns for Sol de Janeiro, Eileen Fisher, Hill House Home, HBX by Hypebeast, Hatch, FIGS, Birdy Grey, Forever 21, and many more.
Now, I bring that same level of strategy to brands of every size: From the boutique on the corner to the DTC brand scaling toward eight figures.
No fluff. No bloated fees. Just paid social that actually works.
THE WORK
I've spent over five and a half years inside some of the most recognizable names in DTC and global retail, running the paid social strategy that made people buy from brands the world knows and loves.
On the Agency Side...
I worked on paid social strategy upward of $2.2M a month for enterprise clients in the retail, lifestyle and fashion space that garnered industry recognition.
In-House...
as Senior Manager of Paid Social at a PE-backed DTC portfolio company, I scaled Meta performance 264% year over year during the company's first Cyber5 in-house, making social the only outperforming channel. That work became a case study published in partership with Genus.AI and was presented to private equity investors.
Beyond Execution...
I sit on the University of Colorado advisory board for Women in Leadership, have consulted for major advertising platforms, and have experience managing small and large-scale account teams.
My passion is bringing my expertise to agencies and businesses ready to grow, no matter the size, at a price point that actually makes sense.
"Sophia took our paid social from an afterthought to our best performing channel. She knows things about Meta that our full-time team didn't."
"I've worked with a lot of paid social people. Sophia is the one you actually want when it matters. She delivered when everyone else said it wasn't possible."
"She built the strategy. We hit the numbers. Simple as that."
FAQ
Where do I start? Let's chat and figure it out together. I'll assess where you are and point you toward the path that makes the most sense for our partnership.
Who will I be working with? Me, directly. No junior teams or handoffs. You're getting senior-level strategy and execution from someone fully accountable for your results.
Are you based in Colorado? Yes! I'm based in Denver and work fully remote with clients anywhere in the US and internationally. Time zones have never been a problem.
Do you only work with small businesses? No. I work with small businesses on monthly retainers, high-growth DTC brands, agencies of all sizes, and PE-backed companies on fractional engagements. If you're not sure which tier fits you, book a call and we'll figure it out together.
How quickly can we get started? Typically within two weeks of signing. I keep my client roster intentionally small so I can move fast when the right fit comes along.
Do you require long term contracts? No. Month to month with 30 days written notice. I'd rather earn your business every month than lock you into something that doesn't work.
What platforms do you work on? Meta is my primary expertise, it's where I've driven the most measurable results. I also work across TikTok, Pinterest, Reddit, Snapchat, and LinkedIn. Additional platforms are available as add-ons.
What do you need from me to get started? Access to your ad accounts, a clear sense of your goals, and a budget we can actually work with. I'll handle the rest.
How is this different from hiring an agency? You get senior-level strategy without the account manager, the markup, or the junior team running your campaigns. One person who actually knows what they're doing, accountable for your results.